Sunday, January 12, 2014

The dangers of seeing sarcasm quotes everywhere

The Slate post Here Are the Charts Showing Vermont's "Full-Blown Heroin Crisis" illustrates the problem with using quotation marks in headlines.  Instead of seeing the marks and thinking, "that's a direct quote from Shumlin," I thought, "this post is going to try to refute Shumlin's focus on VT's drug problem using some visual analytics."  Sadly, no, we really just have a serious problem with heroin in VT. 

Part of the miscommunication is my own cynical generation's continuing love affair with sarcasm, but part of it is also a failure on the part of the headline writer to understand that you can't use direct quotations in a vacuum.  I already knew about Shumlin's comments, but didn't recognize "full-blown heroin crisis" as a direct quote from his speech.  Better to leave off the quotes entirely.

My wild guess, based on the skyrocketing rate of abuse in the 25-34 crowd, is that the people who are most at risk are those coming out of college and not finding jobs in VT.  

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