Thursday, November 22, 2012

Kids' magazines

Let's browse through some magazines!

The December 2012 copy of National Geographic: KIDS has 42 interior pages, plus front and back covers (inside and out), for a total of 46 pages.  Of these:
  • 16 pages are devoted to advertising (including 2 pages of ads disguised as an article)
  • 20 pages are devoted to "factoid"-style articles, games, and reader-contributed material
  • 6 pages are devoted to written articles
  • 1 page is an interview with a "pop star"
  • 3 pages are devoted to administrivia (the cover, the table of contents, etc)
... and the color schemes of the "content" pages and the "ad" pages are extremely similar, to make it as difficult as possible for a kid to tell the difference between ads and content.

Shame on you, National Geographic: KIDS!


The December 2012 copy of KIDS: Discover has 20 pages (they number 1 from the cover page).  Of these:
  • 0 pages are devoted to advertising
  • 2 pages are devoted to "factoid"-style articles, games, etc
  • 2 pages are devoted to administrivia (the cover and back cover)
  • 16 pages are devoted to what amounts to a magazine-long series of 2-page spreads that each cover some aspect of Antarctica.
I love you, KIDS: Discover!

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