Tuesday, January 1, 2013

The Now of "Eat In / Carry Out"

One of the many billboards we passed on the PA Turnpike trumpeted a Dunkin' Donuts that had "Free Wifi / Drive Thru".   My first thought was that the ad didn't make sense because these attributes don't stack (if I wanted free wifi, the drive through service is of no interest, and vice versa), but quickly realized this is simply how you now advertise that customers can choose to dine at leisure or get a meal on the go at your establishment.

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