Database marketing fail

I recently received the following email, which is hilarious for a number of reasons:

• We did own a Jetta GL.  A 1996 Jetta GL.  I know it's worth nothing.
• Heritage Toyota should know that, because they rejected the Jetta GL as a trade-in back in 2011
• Since we eventually purchased our current vehicle from them, Heritage Toyota should know the make, model and year of our current vehicle

Heritage Toyota may very well just be sending spam emails using a purchased database of car owners and their last known vehicle, but they should really merge that database with their own internal database in order to send better targeted emails.