For many, many years I wore Thoro socks because they had far and away the best padding for me. Unfortunately, I still wore through them all too quickly. Then I discovered Darn Tough. Not much more expensive than the Thorlos, good padding, local company, and guaranteed for life? Sign me up.
I wore through my first pair in less than two years (though this particular pair wasn't as heavily padded as some of their other styles). It was incredibly easy to trade in for a new pair at the Outdoor Gear Exchange, a great customer experience overall, but I hope that I don't wear through future pairs quite so fast.
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