Everyone wants to sell you Greek yogurt...

... presumably because it has a higher protein content than regular yogurt, and high protein is hot in American nutrition right now.  Cabot now sells a "Greek-style" yogurt.  Our store had the whole milk and lowfat vanilla bean varieties, so I tried the vanilla bean.  It's perfectly tasty, though they went heavy on the sugar (triple the amount in the regular lowfat) and vanilla flavor, but it has the taste and texture of vanilla pudding.  This-- this is not Greek yogurt.  So is this because they don't know how to make actual Greek yogurt, or because they want to differentiate themselves in a burgeoning "Greek-style" yogurt market, or...?